Home β€Ί About Us

We Believe Dogs Deserve Better

Founded by pet owners and vets who got tired of reading ingredient labels they couldn't pronounce.

Our Story

Started in a kitchen.
Built on science.

DogFood Co. was born in 2018 when our founder, Dr. Leila Nasser, watched her 8-year-old Labrador, Biscuit, struggle with chronic digestive issues despite eating "premium" commercial kibble. After months of research and consultation with veterinary nutritionists, she created a fresh-food formula from scratch β€” and Biscuit never looked back.

What began as weekend batches shared with neighbours' dogs quickly grew into a movement. Today, DogFood Co. serves over 50,000 dogs across Qatar and the Gulf, and every recipe still starts with the same question: "Would Biscuit eat this?"

We're part of a community of dog lovers who believe that what goes into the bowl matters β€” and that real, whole ingredients shouldn't be a luxury.

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Happy dog
By the Numbers

The results speak for themselves.

Every metric we track comes back to one thing: healthier, happier dogs. That's why thousands of owners keep coming back.

Start Your Dog's Journey β†’
50K+

Dogs currently eating DogFood Co. across Qatar and the Gulf.

97%

Customer re-order rate after the first month.

12

Veterinary nutritionists involved in formulating our recipes.

0

Artificial colours, flavours, or preservatives. Ever.

What We Stand For

Our Values

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Real Ingredients Only

Every recipe starts with named, whole proteins β€” chicken, salmon, beef. No "meat meal", no by-products, no mystery fillers.

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Science-Backed Formulation

Our recipes are developed in partnership with board-certified veterinary nutritionists and tested rigorously before going on sale.

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Clean Labels

We believe you should understand every ingredient. If we wouldn't eat it ourselves, it's not going in our food.

🀝

Honest Business

No subscription traps, no hard sells. Just great food, transparent pricing, and a team that answers the phone.

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Freshness Guaranteed

Manufactured in small batches and delivered quickly. We never sit on stock β€” your dog gets food at peak nutritional quality.

♻️

Sustainable Packaging

Our packaging is recyclable and we're actively working toward fully compostable packaging by 2026.

The Team

The people behind the bowl

L

Dr. Leila Nasser

Founder & Chief Nutrition Officer

Veterinary nutritionist with 14 years' experience. Biscuit's proud mum.

K

Karim Farouk

Head of Operations

Keeps every batch on schedule and every delivery on time across the Gulf.

A

Amina Haddad

Lead Food Scientist

Ensures every recipe meets AAFCO nutritional standards and then some.

R

Rania Al-Sayed

Customer Experience

The person on the other end of your WhatsApp. Dog mum of three.

Happy Customers

Don't take our word for it

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"Max has so much more energy since switching. His coat is glossy and he actually finishes every meal β€” first time ever!"

S
Sarah M.
Golden Retriever owner
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"Our vet noticed the improvement before we even mentioned the food change. Bella's digestion is night and day different."

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James R.
Border Collie owner
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"I was sceptical but the 30-day guarantee made it easy to try. Rocky lost 2kg in 6 weeks and plays like a puppy again."

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Lisa K.
Labrador owner
Questions

Frequently Asked Questions

Yes β€” our core adult formula is appropriate for dogs of all breeds over 12 months. We also offer puppy and senior-specific recipes. If your dog has a health condition, we recommend a quick chat with your vet before switching.

We recommend a 7-day transition: start by mixing 25% DogFood Co. with 75% of your current food, gradually increasing the ratio each day. This helps avoid any digestive upset while your dog's gut microbiome adjusts to the new, higher-quality nutrition.

Yes, we deliver to all areas in Qatar including Doha, Lusail, Al Wakra, Al Khor, and Al Rayyan. Delivery is free on orders over QAR 150. Orders are typically delivered within 1–2 business days.

If your dog doesn't love it within 30 days, we'll give you a full refund β€” no questions asked. Just message us on WhatsApp with your order details and we'll process it immediately.

Every recipe is formulated by board-certified veterinary nutritionists and meets or exceeds AAFCO nutritional standards. We also work with a panel of 12 practising vets across Qatar who review and validate our formulas annually.

Give your dog the nutrition they deserve.

Order via WhatsApp in under 2 minutes β€” free delivery on orders over QAR 150.

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